Profile

Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification and specialty printing principally in the manufacturing supply chain, retail, healthcare and government sectors. In 2018, the company had sales of $4.218 billion and had a market capitalization of $12.55 billion. Zebra was incorporated in 1969 as Data Specialties Incorporated, a manufacturer of high-speed electromechanical products. The company changed its focus to specialty on-demand labeling and ticketing systems in 1982 and became Zebra Technologies Corporation in 1986. Zebra became a publicly traded company in 1991. Since 2008, Zebra has outsourced the majority of its printer manufacturing to Jabil Circuit in Guangzhou, China.