Yext is a New York City technology company operating in the area of online brand management. It offers brand updates using its cloud-based network of apps, search engines and other facilities. The company was founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz. Recent figures showed a market capitalization in 2019 of more than $2.0 billion and a revenue of $228.28 million for the 2019 fiscal year. Yext was founded in 2006 as a local advertising business. By 2009, it was generating $20 million in revenue after switching its business model to generate leads for its customers through a pay-per-call model.