Profile

YETI is an American outdoor manufacturer company based in Austin, Texas. Yeti specializes in products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories. Roy and his older brother Ryan Seiders grew up in Driftwood, Texas, and spent their entire childhood outdoors. With their father being an entrepreneur that designed a fishing rod epoxy, the brothers would get to see up close how to be successful with your own business. Ryan graduated from Texas A&M University in 1996 and Roy graduated from Texas Tech University in 2000.