Profile

Winnebago Industries, Inc., is an American manufacturer of motorhomes, a type of recreational vehicle , in the United States. It is based in Forest City, Iowa. On June 4, 2018, the company expanded into motorboat manufacturing with the acquisition of Chris-Craft Corporation. Winnebago has also manufactured light-to-medium utility vehicles as well as other products. The company is named after Winnebago County, where it is located. The county is named after the Native American tribe who have historically lived in the area. During the 1970s and 1980s, Winnebago Industries depended on Native American history and traditions in naming their products, for example "Chieftain" and "Brave." They also used Native American iconography and patterns in their designs and period advertisements. The company was founded by Forest City businessman John K. Hanson in February 1958. At the time, the town, located in Winnebago County, Iowa, was undergoing an economic downturn, so Hanson and a group of community leaders convinced a California firm, Modernistic Industries, to open a travel trailer factory in a bid to revive the local economy.