2U, Inc. is an American educational technology company that contracts with non-profit colleges and universities to offer online degree programs. The company supplies its client institutions with a cloud-based software-as-a-service platform, coursework design, infrastructure support, and capital. The company was founded in 2008 by John Katzman , Chip Paucek , and Jeremy Johnson as 2tor but later changed its name; In 2013, John Katzman left to start Noodle Partners, a similar company. As of 2019, Paucek continued to serve as CEO. Paucek holds an MBA from the University of North Carolina at Chapel Hill that he earned online through that school's partnership with 2U. 2U was started, in part, because its founders saw an opportunity due to the fact that few highly-ranked universities offered online instruction. 2U explicitly rejected the low-cost, low-quality business model of online education. 2U is the third company where Paucek was a founder.