Profile

TrueCar, Inc. is an automotive pricing and information website for new and used car buyers. The service allows users to see what others paid for any new or used vehicle in their local area and receive upfront prices from a network of over 15,000 TrueCar Certified Dealers. TrueCar is paid by dealerships so they can be introduced to and communicate with potential new and used car buyers. TrueCar reports its users purchase approximately 1 million cars from dealers in its network each year. The company is headquartered in Santa Monica, California, with a sales office Austin, TX. TrueCar was originally incorporated under the name "Zag.com Inc." in Delaware in February 2005. Scott Painter and Tom Taira, along with other co-founders, started the business to provide white-label auto-buying programs to affinity groups. The company's initial partner was Capital One in order for its customers to arrange financing, access upfront pricing, and locate inventory online. Other TrueCar co-founders include Jim Nguyen, Oded Noy, and Bernie Brenner.