Profile

Movado is an American watchmaker. It is best known for its Museum Watch. Movado means "always in motion" in Esperanto. The watches are known for their signature metallic dot at 12 o'clock and minimalist style. Movado traces its origins to La Chaux-de-Fonds, Switzerland. Movado was founded as LAI Ditescheim & Freres SA in 1881 in La Chaux-de-Fonds, Switzerland, by Léopold Achille Isidore Ditesheim. In 1905, the company changed its name to Movado. In 1983, the company was purchased by North American Watch Corp, founded by Gedalio Grinberg, a Cuban-born Jew, who fled Fidel Castro's Marxist Revolution in 1960 with his family.