Insignia Systems, Inc., often referred to as just Insignia, is a publicly traded U.S. Corporation that manufactures point of sale in-store signage and promotional advertising media for consumer packaged goods companies and retailers. Insignia is one of three companies in the United States that control almost all the in-store ads and grocery coupons in the United States. The company is broken into two parts, the first of which maintains a relationship with retailers for placing signage in stores. The second part markets and provides signage to Fast-moving consumer goods, better known as consumer packaged goods companies , which are then placed into the partnering retail locations.