Crocs, Inc. is an American company, based in Niwot, Colorado, that manufactures and markets the eponymous line of footwear, foam clog shoes. Crocs was founded by Lyndon "Duke" Hanson, and George Boedecker Jr. to produce and distribute a foam clog, the design of which was acquired from a company called Foam Creations. The shoe was originally developed as a boating shoe. The first model produced by Crocs, the Beach, was unveiled in 2001 at the Fort Lauderdale Boat Show in Florida, and sold out the 200 pairs produced at that time. It has since sold 300 million pairs of shoes.