Alteryx is an American computer software company based in Irvine, California, with a development center in Broomfield, Colorado. The company's products are used for data science and analytics. The software is designed to make advanced analytics accessible to any data worker. SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding. SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded. In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data that allows users to manipulate, analyze and map data. Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis.